DataKeys: INSIGHT & REVENUE HAND IN HAND

BusyEvent Mobile DataKeys are a lead generation and scoring system that drives new revenue streams and offers enlightened business intelligence, delivering a Return on ActionSM. By purchasing DataKeys, exhibitors, speakers and sponsors can unlock the “digital trail” of every attendee and tap into the hidden opportunities inside every event.

The treasure trove of useful information contained in DataKeys provides operational information to help event producers manage their events, business intelligence on attendee behaviors and brand interaction that helps exhibitors identify their best follow up and lead opportunities and generates revenues such that BusyEvent Mobile becomes a profit center for the event.




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HOW IT WORKS

As attendees interact with the event, their activities (such as checking in to the app, making social connections, interacting with exhibitors, sessions, speakers, content and more) before, during and after the event, they leave a digital trail. In addition to those natural actions, BusyEvent drives increased adoption with highly social and engaging gamification features and once again, the DataKeys engine records all of those actions. Organizers, sponsors and exhibitors can access Datakeys directly from within the app (or via the desktop) at any time. Their DataKeys are used to unlock detailed reporting that reveals the ‘digital trail’ of each attendee.

If you’ve got an internet connected device (laptop, desktop, tablet or smartphone) then you’re good to go! DataKeys can be purchased and paid for during the event from within the app. Detailed information on each attendee can then be accessed via visual reporting and downloaded for export into cross-channel marketing automation applications such as Hubspot, Hatchbuck, Sales Force and other CRM, marketing automation, BI tools, and more. Sponsors and exhibitors can then learn what actions attendees are taking and analyze those actions as a KPI (key purchase indicator) of how attendees are likely to behave by tracking their online and offline interaction.

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DataKeys from BusyEvent Mobile


DataKeys:

  • Unlock the profitability hidden inside your event
  • Collect meaningful business intelligence
  • Drive new revenue streams for event organizers
  • Provide continuous visibility and participant insight
  • Offer an enriched ‘Big Data’ picture
  • Make your event a money maker
  • Deliver the 10 things event planners want
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Data is tracked and collected at multiple event interaction points for BusyEvent DataKeys

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Personal Agenda Building

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Sessions & Virtual Booths

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Exhibits

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Sponsor Activities

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Networking Functions

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Clicked Links for Materials

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1-to-1 Meetings

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Answered Survey Questions

 

YOU’VE PAID, NOW GET YOUR Return On Actionsm

Show Don’t Tell

Ever wonder whether the money spent at an event delivered real results? You don’t have to wonder anymore; BusyEvent lets you see it. By measuring, recording and reporting on the actions that people take at your event, BusyEvent’s DataKeys will help you, your exhibitors and sponsors vividly see their valuable Return on Actionsm (ROA).

DataKeys are purchased directly from within your event’s branded app by your speakers, sponsors and exhibitors. Or, an event producer can purchase and provide DataKeys as part of an overall sponsorship or exhibitor package. Once purchased, Datakeys provide the action-based details of 25 specific data points that allow exhibitors to identify their highest quality leads, sponsors to find out who is interested in their messages and most importantly, using DataKeys as a KPI, how attendees are likely to behave and want to interact with their products or services in the future.

Discover your event’s ROA:

  • Collect and review the people, products and info from a live event
  • Transform powerful data into revenue
  • Turn your mobile guide into a profit center for your event.
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CLICK HERE & BUILD A BUSYEVENT APP IN LESS THAN 5 MINUTES!

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