The BusyEvent Blog

An interview with BusyEvent CEO & Co-Founder – David J. Schenberg

When did you start the company?:  August, 2006

What do you sell?:  A traditional expo, tradeshow, conference, congress or meeting comes with a high-level of inefficiency, uncertainty and expense.   Our BeLinker product enables the delivery of value to each participant.

Through a combination of Professional event services Software as a service an On-site event hardware . . . we deliver tangible and measurable ROI.

Imagine going to an event and being able to:

• Efficiently collect all of the people, products and ideas that you were interested in and then,
• Rather than trying to carry home a tower of business cards and loads of brochures you could
• Login to your Virtual Totebag, reach out, connect, share and learn more about the things you were interested in.

That’s BeLinker and it’s now available on mobile devices.

Describe the typical person who buys what you sell?:  Event and meeting planners, marketing professionals, associations, event production companies, corporate event planners and event owners.

How many people like that exist in your market?:  The event industry, in just the US, is made up of more than 3,500 unique events per year that have attendance of +/- 2,000 attendees, per event.  There are thousands of event professionals that would consider our technology in helping run those events, if they just knew about it.  In some cases as many as 3 different parties might consider our tools for the same show because we cross several vertical markets.
Why should people buy from you as opposed to your competitors?:  Buyers have a choice:  They can procure from 4-6 different suppliers and manage the communications between those teams and databases or they can choose BusyEvent and have one platform to manage it all.  BeLinker, which is our premier product, has been actively sold and purchased since May, 2009.

To date, we have supported more than a dozen events in the US, Europe and Asia.

If I had a magic wand and could grant you one wish what would it be?: 60 sales professionals to call on every event 30 days after it ends to get them talking about how we can help them make their next event cost less and deliver more measurable benefits for everyone involved.
If that wish were granted tonight while you are asleep, what are three things people would notice have changed when they come to work tomorrow?:

1. The owners would be more relaxed and pleasant
2. Doughnuts
3. Starbucks instead of Folgers