The BusyEvent Blog

I almost fell out of my chair when a partner of ours said this yesterday.

We were discussing how event lead tracking works, or more accurately doesn’t work, when he came up with this gem; and it’s tragically accurate.

1. Leads that are appropriate, but never get followed up on.
2. Leads that are the wrong person, the wrong time or just wrong.
3. A list of scanned attendees that only came to your booth for <<insert reason here, but not the one you wanted>>.
4. The expense.
5. The delays.
6. The inefficiencies.
7. The meaningless data.
8. The different tools (swipe, scan, insert, write your name here).
9. The inconsistencies . . . it goes on and on and on.

For all of the effort and poor results, it would almost be better to just collect business cards – if anyone carries them anymore.

Over the next several weeks, we will be publishing a series of white papers and articles in the business and event press that will outline the problem, the opportunity and our proposed solutions.

Viva leads . . . we’re about to do something about that.

Read more in “Tradeshows . . . Where Good Leads Go To Die – Part 2“.